A £400 Billion Market
22 million UK adults can’t be wrong
The gaming industry, which includes lotteries, is worth around £400 billion. In the UK some 22 million people play the lottery week in, week out spending about £5 billion a year. Playing the lottery has become a popular part of a lot of cultures. Everyone, from students to grannies, plays.
Built in exposure
In fact, in the UK, National Lottery ticket sales are the biggest in the whole FMCG sector. Total yearly sales are actually greater than the combined annual sales of Coca Cola, Warburton Bread, Walkers Crisps, Hovis Bread, Cadbury Dairy Milk, Nescafé, Andrex, Lucozade, Kingsmill Bread and Robinson’s Soft Drinks*. And it’s a similar picture in almost every other country where there’s a state lottery.
Massive readymade market
What’s clear is that there is a huge, already existing market for your Happi 6 business. And the best thing is that we are not in direct competition with, or even an alternative to, your local state lottery. We are an ADDITIONAL source of fun, entertainment and wealth for the masses.
People want alternatives
The growth in state lotteries has created a demand for additional lotto and gaming products. You might have seen some new lotto-style games recently, based on your postcode and even the weather! These games are fairly popular, which shows that people don’t just play one thing, they play many types of lotto-style games.
Why? Because we love them and we can’t resist them!
Demand for these games just keeps growing. In the six months up to October 2008 spending on lotto-style games in the UK has gone up by over 7%, with an additional £181 million being spent. This is during a recession remember.
But if you think about it, it makes a lot of sense. In a recession, any extra money is a big help. The chance to win money – even if it’s not a jackpot win – for the outlay of just a few pounds is irresistible to most people.
And there is still an untapped market
Yes, incredible as it sounds, despite £5 billion in sales a year, only a small fraction of lottery tickets are sold online. It’s around 1% in fact. With more and more people looking for fun, games and entertainment online, you have a huge untapped market of people who love lotto-style games and who love playing games online. Online gaming is the fastest growing sector in Internet history.
But there is a problem
Ask yourself a question.
Do you think it’s fair that in most lotto-style games the bulk of the prize money goes to just one or two people? These huge jackpots are often more money than anybody can possibly spend in a lifetime, and in some cases actually ruin the lives of the people that win them. So what if, instead of multi-million jackpots, there was a game that paid out fairer and bigger prizes for everyone?
Introducing Happi 6
Happi 6 is totally different to any lotto-style game you have played before.
First up, it’s a game where you have to match 6 numbers from 0 to 9, rather than 6 numbers from 01 to 50 like most lottos. So it’s much easier to win.
It also has higher payouts for non-jackpot prizes. How do we do this? Because we don’t put all the money into the top prize pool, we spread it around. It means an average 4 or 5 Number win with Happi 6 can be worth up to 5 times more than with the UK National Lottery. And even our Top Prizes aren’t bad. We’ve paid out prizes of £88,500, £37,500 and £27,000 recently.
Even better we now have THREE jackpot prizes of £10,000, £20,000 and £30,000 every single week.
We have had thousands of winners, and with our unique MultiWin concept lots of players get a cash prize, even multiple cash prizes, every week just for knowing people who win!
What you get with Happi 6 is an absolutely unique and tremendously exciting product. You get access to a huge market of people who already love this type of game and spend billions a year and WANT to spend more.
What’s more, Happi 6 has been designed specifically to appeal to as many as those people as possible, and exploit the biggest gaps in the global lotto market.What can this opportunity do for you?
Find out exactly how it works >>
*Source: Top 100 Grocery Brands, Checkout Magazine/AC Nielsen – March 2008; National Lottery sales figures for 2007/08 financial year from Camelot.